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San Diego International Film Festival

San Diego International Film Festival

October 15-19, 2025

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The Friendliest City in the U.S.—and It’s a Coastal Paradise

Are you searching for destinations where warm welcomes are guaranteed? A recent report on Travel & Leisure has revealed the friendliest cities across America, and the results might inspire your next vacation.

For those who enjoy connecting with locals during their travels, this list offers perfect recommendations for your future adventures.

Earlier this year, Yuzu (Match Group’s social and dating app focused on building friendships in the Asian-American community) conducted research to identify America’s most welcoming places.

Their methodology was thorough: users rated their home cities based on several key factors including positive interactions with strangers, likelihood of receiving assistance when needed, and the general friendliness of residents. Each factor was scored on a scale of 1-10, with the final city scores representing a blend of quantifiable data and residents’ lived experiences.

The results? San Diego claimed the top spot with an impressive score of 8.67 out of 10.

This Southern California gem truly embodies what makes a community feel like home. With its laid-back beach atmosphere, surf-friendly coastlines, and relaxed locals, San Diego offers visitors an exceptionally welcoming experience. The city’s ideal climate—averaging between 50°F and 77°F year-round—ensures visitors can enjoy its outdoor attractions in comfort nearly any time they visit.

Raleigh, North Carolina secured second place, distinguished as a destination where “comfort meets cutting-edge innovation” and friendly greetings are as prevalent as sweet tea.

Phoenix, Arizona completed the top three, with researchers noting that the abundant sunshine seems to brighten residents’ dispositions, bringing a “can-do spirit to every encounter.”

The remaining top ten includes the Miami area (4th), followed by Houston, Honolulu, Boston, San Jose, Minneapolis, and Denver.

At the opposite end of the spectrum, Wichita, Kansas was identified as the city that could most benefit from a friendliness boost—perhaps an opportunity for kind-hearted travelers to make a positive impact on their next visit.

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The San Diego International Film Festival

The San Diego International Film Festival is a 501c.3 non-profit arts and education organization that provides a year-round global narrative through film screenings, as well as a world-renowned annual Film Festival each October. 

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